Quality Over Quantity
When we launched Beachcomber Coffee, our goal was never to be like everyone else, quite the contrary actually. We set out on a mission to redefine great coffee and we knew from day one that a big part of this will come down to the time invested in educating regular coffee consumers.
It has been just under a month since we launched and the feedback has been awesome. Here's the thing, all coffees aren't created equal and here's a few reasons why:
- What green bean(s) are used in the roast? can you tell? does this matter to you?
- Are the beans organic? again, does this matter to you?
- Is it pre-ground? If so, you can't compare pre-ground with whole bean as we're talking about two different levels of quality and freshness
- Is it local? This doesn't necessarily correlate to higher prices BUT it does help support the local economy (example; our design and branding firm is Sunshine Coast based)
- Where is it roasted, what's the process that's used, is it high-volume roasting focused on quantity versus quality?
Those are just a few things to take into consideration when comparing coffees. Now what about the average price per 1lb? I should probably mention that if you're an avid Tassimo or Keurig user, you're paying more than $50 per 1lb of coffee! We decided to go into a grocery store and write down the brand, packaging quantity, and price per pound so we could compare prices:
Ethical Bean, 340g, 17.25/lb
Granvile Island, 340g, 18.61/lb
Salts Spring, 400g, 18.16/lb
We Love Van, 340g, 23.15/lb
Illy, 250g, 32.23/lb
Kicking Horse, 454g, 16.99/lb
Tribal Java, 454g, 14.99/lb
Bowen Island, 400g, 15.89/lb
JJ Bean, 340g, 19.97/lb
49th Parralel, 340g, 22.7/lb
Average Price per 1lb of 10 different coffee brands = 19.99
I don't know if this is a total fluke, or perhaps fate, but the average price per 1lb of ten different coffee brands we looked at equates to the exact same price as 1lb of Beachcomber Coffee. What that means is that we're more expensive than some but cheaper than others. Keep in mind that this is one grocery store in Vancouver but I wanted to highlight that we are not the most expensive coffee out there however, we are the only one on the shelf using a small-batch Eco-friendly roasting process. At the end of the day we will always be focused on quality over quantity and take pride in being transparent about where our beans come from, the roasting process we use, and trying to keep things as local as possible with everything we do! Thanks again for your support!